I found a case study campaign for Hershey’s and Recces Pieces entering the Twitch arena –

‘Twitch, once an unassuming livestreaming service for gamers, has grown to become the most dominant broadcasting platform for video games in the world over the last seven years. With 15 million daily active users, Twitch’s audience watches an average of 95 minutes of live broadcasts a day—fertile ground for companies seeking to expand their marketing strategies away from the other major social media platforms.
While Twitch has typically been used by companies to advertise gaming brands and products to its engaged user base, such has its popularity increased that brands outside gaming are more frequently looking to tap into its lucrative audience.’

‘During its campaign, Hershey’s appealed to a female demographic by using a wedding-themed promotion for its new product. Following the example of other major brands which have used Twitch, using influencers from the streaming site marks an attempt to reach out to its younger male viewership beyond YouTube. Their strategy principally involved using the duo to promote the Hershey’s Reese’s Pieces mashup through a collaborative livestream and continuing the campaign with cross-platform promotion through their secondary channels on Instagram, YouTube, and Twitter in the run-up to TwitchCon 2018. At 27 and 31 years old and a combined Twitch following of nearly 15 million, Ninja and Dr. Lupo are young and enjoy enormous support from the community. They also engage a collective average of just under 70,000 concurrent viewers—that is to say, viewers of a stream at any one time.
Ninja and Dr. Lupo are streamers who are largely inoffensive, more engaged, and command more loyalty with their audiences. These qualities make them perfect candidates to target the key demographic of young males Hershey’s attempts to reach in their campaign.’

‘For their collaborative stream, Ninja and Dr. Lupo endorsed the product in a mostly unobtrusive fashion, stopping infrequently to talk about it and show the chocolate to their audience. In addition to this, they utilized a small on-screen graphic to appear far more frequently to promote the campaign. The stream was light-hearted in nature, as expected, featuring them playing the game Fortnite. They streamed together for 12 hours, with Ninja achieving a maximum concurrent viewership of 83,447 and Dr. Lupo bringing in a max of 14,315—above average performances for both streamers.’

Reflection

After looking into this campaign I thought it was a really good idea about getting there new chocolate bars out there. I like how they aimed at both male and female audience using a different technique aiming it at women by doing a wedding themed bar as the new women will be watching there streams and might find the product interesting. And a lot of boys enjoy fortnite as it is such as big game they didn’t really need any theme and just showed them the chocolate bar. I thought it was a really good technique them using big gamers who play one of the most popular game right now to advertise there product especially being at twitch con as it is one of the most watching and mainstream streaming sights there is and they generate a lot of viewers both male and female therefore by getting these really well known players to show and talk about there product people will be more aware about it and interested that the company hopefully gets people buying the product. I really like the idea of them thinking out the box and advertising on a completely new platform that the knew had there audience on there that watched it daily and is something I will consider for my idea. Another thing that I liked about this campaign is during the stream they used small images of the chocolate bar throughout and a screen behind them when playing, this is another good technique of advertising there new chocolate because people ae constantly seeing it on screen over and over again. I really like this campaign as it was a new way of reaching a wider audience and its something that is never really done form doing this they could aim at a mainstream audience both male and female. I also really like the fact that they used big names to advertise there product too as this is a technique big brands use.

Here is the website I used to find this campaign –

Case Study: Hershey’s Chocolate & Reese’s Team Up With Twitch Gamers

In-text: (Mediakix | Influencer Marketing Agency, 2019)
Your Bibliography: Mediakix | Influencer Marketing Agency. (2019). Case Study: Hershey’s Chocolate & Reese’s Team Up With Twitch Gamers. [online] Available at: http://mediakix.com/2018/11/hersheys-influencer-marketing-twitch-case-study-gaming/#gs.73bm32 [Accessed 21 Apr. 2019].

 

The next campaign case study that I looked at is Nestle Lion Bar –

‘The campaign focuses on the concept of the new Lion being a “dangerously better bar”.
Osmosis account director Nick Ward explains: “Lion should have a dangerous feel. It wasn’t delivering as a product, it wasn’t dangerous and it was down the scale from Mars and Snickers. The relaunch is to bring the product in line with what people expect.”
Ward says attitudes towards confectionery have changed. “Confectionery eating is less about being filled, more about having a refreshing snack on the move,” he argues.

Nestle brand manager David Hardwick says this is why the bar is being transformed. Just as Mars’ advertising has moved from emphasising the satisfaction of hunger to a focus on pleasure, so Lion has had to refocus on taste. Following Nestle research, says Hardwick, the Lion bar’s chocolate has been made lighter and milkier and the caramel softer. There is a little less wafer, a little more cream and more, smaller crispy bits. “The only thing that hasn’t changed is the recipe for the wafer,” he says. It’s for this reason that Hardwick says: “Sampling is critical. The product has improved so much, but people won’t realise until they try it.” Osmosis’s sampling team is targeting ten shopping centres and 20 town centre locations to give away more than 650,000 small bars. The “dangerous” theme is emphasised by the team’s ripped combat gear and the cage that is the experiential side of the activity. The lion cage parallels the vending machine in the above-the-line execution: the cage in the TV ad, through JWT, appears to have a lion inside. The sampling cage has four apertures through which shoppers can put their hands. In the first they feel a “purring lion” – a moulded lion’s back, with fur and other different textures. Through the second is a lion’s tail and whiskers. Through the third, shoppers can feel four lion kittens, which move and make miaowing sounds.
From the fourth they can pull out a Lion bar. If there is a sticker with a lion’s head on it, the shopper wins a mini fridge. If it is a sticker with claw marks, the prize is a £5 High Street Voucher. The sampling is reinforced with a text-and-win promotion to win “dangerously better gear”. Consumers have to text the last four digits of the barcode to enter a weekly prize draw, with ten flat-screen TVs, 20 mini hi-fis, 50 mini fridges and 200 prizes of 50 Lion bars up for grabs.

“The drive into store is really valuable,” says Hardwick. “The chances are that people are going to buy.”
Both aspects of the campaign are well suited to the target market of teenage boys. This is a new positioning for Nestle, which traditionally targeted 18- to 34-year-old males.
“The campaign imagery is spot on for the way we wanted to communicate the brand,” says Hardwick. Ward adds: “We wanted to get the brand out there – we know it performs well when people taste it. We’re getting people to interact. We’re making the advertising come alive.”
Nestle has invested £6.7 million in the relaunch across Europe. Alongside Osmosis and JWT in the UK, Ptarmigan is providing PR support and MindShare is handling media buying.’

Reflection

After looking into this campaign I thought they did really well aiming the chocolate bar at a male audience as they use a strong powerful animal on the packaging which is a lion and males tend to like animals like that and how they use masculine colours on there packaging which is more appealing to them and finally the name of the chocolate bar, font and colour. They use the word lion in a sans serif font which is bold and think which is typical for a male audience to like more than a serif which is more feminine, the name is in really big letters so it stands out and catches there audiences eyes. The colouring on the name is masculine too as its red on the outside and yellow in the middle, the red makes the yellow stand out more and gives it a pop. Red suggest power and danger which s exactly what a lion is and it is how men want to feel therefore if they eat this chocolate bar they will feel like this. I like how the made 1,000s of these chocolate bars and stood in city centres giving them out to people I really like this technique because people are able to try them to see if they like them or not, also there is a large variety of people at large shopping areas and thousands of people go therefore they would have been able to distribute it out to many people. Another good technique about them giving out free samples is that they would have gained lots of feedback for people about what could be changed and what shouldn’t and this would have a positive impact on there company if they changed it to how people liked it as the audience will feel like they are involved and that the brand is being interactive with them. Overall, I am really happy that I looked into this campaign because I have learned about new techniques that brands use to advertise there new products I also like how they did contests for the pack of 4 and if you have a sticker on the bar there are big prizes to be won and this is something I would like to do for my idea and now I have more inspiration for my own.

Here is the website I got this campaign from –

Case Study: Nestle – Nestle’s Lion Bar

In-text: (Campaignlive.co.uk, 2019)
Your Bibliography: Campaignlive.co.uk. (2019). Case Study: Nestle – Nestle’s Lion Bar. [online] Available at: https://www.campaignlive.co.uk/article/case-study-nestle-nestles-lion-bar/209393?src_site=brandrepublic [Accessed 23 Apr. 2019].

 

Reflection

Overall, I am glad that I looked into these two campaigns because I liked how they used two different ideas to advertise there product and succeed really well doing into. Both these companies thinked outside the box and did something not all companies do to advertise there product. One of the main techniques that I liked was using a major event and known people do advertise there new product however this was on a platform that not all company’s know about and would consider advertising. This has given me inspiration because its thinking outside the box when advertising something, and what site or what you could do to aim at your specific audience more precisely therefore this is something that will have an impact on my idea. Another thing that I really liked was Nestle giving out samples of there chocolate bars to gain audience feedback on them, I think this is a really good way of advertising and getting people to like your product also it would have helped with the improvement of there product too if they got lots of bad feedback on one bit they would change it or they didn’t like the packaging. This has inspired me to ask my audience more about the product and be more interactive so that I can the best results for my own. I am really happy that I looked into these and they have given me lots of inspiration for my own product.

I have been looking into packaging net deign because I will be considering doing this for my project as I feel it will help with how I want my product to look when its done. The first thing that I looked at is what is packaging net design and I found out that it is a flat two dimensional shape, which contains score lines and when is folded and glued together forms a three dimensional shape. Nets are often used for packaging items such as orange cartons, point of sale display units, tissue boxes and so on. After reading this I feel it would be a good idea to do some testers on these and build them up so I will have a proper idea of how it will look I will also let my audience see them to and vote on which thy like the most and why. I also looked into how to make a net and found ‘When a net is made it is important that the net keeps some symmetry. All opposite edges must be equal so that when you fold them together they are the same length. Nets also need flaps or tabs, these flaps or tabs are drawn on the outside of the nets and are glued under the net to keep it together. Please look below at the net and made up box.’ I thought this was good information to find out because I have never done one before and now I know what I should do to make these. Some more research that I found is that doing nets reduce waste for big brands and this is something that I like. Making nets doesn’t cost much and they are an easy simple task without spending lots of money and being time consuming and as this is what brands do to test there packaging in a more eco and sustainable way I will be doing this for my packaging.

Here are some examples I found of chocolate packaging net design –

 

I really like these that I have looked at because they all use different colours for there packaging and different fonts and font colours. They are all different in there own way with some who have more information on than others and some with more Images on than others. I have gained some inspiration from looking at these three packaging designs such as having the words stand out over the packaging aground so that your consumers can easily read everything and it stands out. I like how there chocolate bar name is the thing that sands out the most and it is really clear for everyone to see, they also have this twice on these three packaging’s too so when its folded it can be viewed on both the front and back. Finally, I like how they will all have the information about the chocolate on the back when its folded too so that all the good stuff is the main focus on the front and the sides which is typically for most packaging’s. Overall, I am really happy that I looked at these net designs because I now have a better understanding of where to feature certain things so that they instantly stand out, I am also glad I looked at these because I am able to understand more about the layout of everything and how it should be done to look neat and tidy.

Here are some examples of clear net design which I will consider using for my own –

 

Reflection

Overall,  I am really happy that I looked into net design as this is something I will condidering doing to have a better impact for my brand. I feel by doing this it will have a good impact on my idea because I will be able to show my audience a couple of completed designs and they can tell me which one they like the most this will also make my audience feel involved in the production therefore it will have an impact for my brand. Another impact it will have for my idea is that it can be shown on the website and on social media this will create awareness of what it will look like when it is published to the public. Doing this net design will enable me to be more productive and creative towards my idea and this will be very helpful for me. I will be doing my net design on Photoshop as this software will enable me to be creative on there and use stuff that I will create previous to this net design. I am happy I looked into net design as I didn’t know anything about it at first and now I do and I feel it would have a big impact on my idea for the future. I did this net design research too see what it would be like and how it would be done however this might not be something that I will do for my fmp.

 

Here is the website I used to help me with some of the information above –

Nets

In-text: (Mr-dt.com, 2019)
Your Bibliography: Mr-dt.com. (2019). Nets. [online] Available at: http://www.mr-dt.com/graphics/nets.htm [Accessed 17 Apr. 2019].

‘Uses and Gratifications theory as developed by Bulmer and Katz suggests that media users play an active role in choosing and using the media. Bulmer and Katz believed that the user seeks out the media source that best fulfils their needs’

There are several needs and gratification for people. They are categorized into five needs.

• Cognitive needs
• Affective needs
• Personal Integrative needs
• Social Integrative needs
• Tension free needs

Cognitive needs:

People use media for acquiring knowledge, information, facts, etc. Among the audience, some have the thirst to acquire intellectual and academic knowledge. This is not a very common phenomenon. Different people have different needs. For example, quiz programs on television give on factual knowledge; to know about current affairs people need to watch the news regularly; search engines on the internet are also very popular since people can browse for any topic easily under the run with no time restriction.

Affective needs:

It includes all kinds of emotions, pleasure and moods of the people. People use media; say television, to satisfy their emotional needs.

The best example would be when people get emotional or sometimes even they cry for a sad scene while watching the movie/soap opera.

Personal Integrative needs:

This is the self-esteem need. People use media to reassure their status, gain credibility and stabilize. So people watch television and assure themselves that they have a respectable status in society. For example, people watch advertisements in the media like jewellery ads, furniture ads, apparel ads, etc. and buy these products so that they can change their lifestyle. Hence the media helps them to do so.

Social Integrative needs:

It encompasses the need to socialize with family, friends and relations in society. For social interaction nowadays, people do not seem to gather socially during weekends instead they have turned to social networking sites on the internet such as Facebook, Twitter, and Tumblr etc. to satisfy their needs.

Another example is people may start watching a particular programme, not because they have any self interest, but because their neighbour/friend watches it such that both the parties may have something in common to discuss.

Tension free needs:

People sometimes use the media as a means to escapism from the real world and to relieve from tension and stress.

For example, people tend to relax while watching television, listening to the radio, surfing the internet, etc. In fact, media has the power to grab audience mind since it makes them feel connected with the situation and characters emotionally.

Note: The needs are specific in nature to the individual and how the media satisfies the need is subjective. For example, some people may watch the news to relax while others may get tensed or agitated by the same. The media is the same, but people use it for different needs.

On television, most people watch reality shows nowadays not only its popular, but because of the following reasons:

• It is more realistic.
• It provides entertainment.
• It is more interesting.
• There are new concepts cropping up every now and then.
• Viewers can participate as well in many ways while sitting at home.
• Controversies are extensively covered.
• Sensationalism brings in more viewers.

Here is a video that I found which was really interesting that explains more about the uses and gratifications theory –

 

The uses and gratifications theory will be applied in my work, my aim is using personal identification this is were I want people to relate to my product and it be affordable so that everyone can try it, something for example as lindt this is expensive and a luxury chocolate whereas if someone sees a chomp that is more affordable and aims at a more lower social demographic audience and this is what I want my audience to feel and see when they see my product I don’t want it too look expensive and overpriced I want them too see similarities to other affordable chocolate bars so when they see mine they will be like ill buy that it appeals to me as a person. Hopefully, my demographic will buy my product based upon my product and adverts and they see that it appeals to them, when they see my stuff I want them too feel comfortable and excited too see and eat my chocolate bar. When they see my stuff I want them to interact because they can relate to my brand and that its not out of there league, another example of this is a label or brand such as Chanel £660 coat you wouldn’t want to buy it as its so expensive however if you go into Topshop and see a £30 coat you relate to that more as we as an individual relates to a product based upon our identity and link it to something that is already out there. This theory can also be applied to my idea with social interactions this is were my campaigns raise awareness of a new product is coming out which is what I intend to do, also engagement with social media and my audience and what my audience get when they see my product and campaigns, when my audience see all these I want them to engage with it and feel part of my upcoming chocolate bar as this will have a positive effect on my and my chocolate bar release. This theory is a really good thing and will be applied to my idea throughout my research, planning and production.

 

These are the websites that I used to help me with this theory –

USES AND GRATIFICATIONS THEORY – A-LEVEL MEDIA STUDIES – REVISION WORLD

I have been looking into persuasion techniques for advertising, I have been looking through books and websites and found some really good techniques that can be used to boost your market and increase sales for your product. Here are some that I found that could really help with my idea..

-Brands use challenges and contests to advertise there product for example Cadbury at the beginning of 2019 they created a contest to find the white cream egg this is advertised in most stores in different countries where if you find the white cream egg out of millions of chocolate cream eggs you can win some money. This is a great way to get people to buy there chocolate as people will compete to find the white cream egg and Cadbury is making lots of money in the process. Challenges and contest are a really good idea because it gets your audience involved in something fun however it also spreads to a wider market which is really good for your brand. It also gets more brand recognition and more revenue. Here is cadbury using a contest to attract an audience –

– Another technique that is used is using pop songs in commercials to give campaign’s extra legs as it attracts the audience if it is a known song as it engages the audience. This is another good idea because it’s fun for the audience too listen to therefore they will get enjoyment out of the commercial therefore it will have a good impact on there brand. An example of this is the Cadburys eye brow advertisement 2009 using the song ‘Don’t stop the rock’ by freestyle was an iconic song at the time it was published.

-Product modifications is also a big thing as most products need to be up-to-date and modern to attract the audiences eye and generate purchases. Words most popular used in advertising are ‘New’ and ‘Improved  these are on most products just before they come out and are mainly featured on advertisements such as billboards, bus stops and many more. Product modifications is also a good technique because brands want there audience to have the newest and best therefore it is good for them too keep on track and constantly update and better there products as there is always a lot of competition.

– Prominence is a technique that is used in advertising as It involves using a personality, event or object that the target market instantly recognises and understands. For example: Famous people are mainly used to grab the attention of the audiences as people relate to them, want to be them or just like them. Celebrities are used on many print advertisements and commercial and it is something that us as an audience like to see. We see an example of this in the Cadbury’s advert – Dairy milk Oreo which features Ruth Holmes and Eamonn Langsford who are both well known english tv presenters and really liked. These two also appeal to a more older audience too therefore the advert will appeal to a more wider audience.

– Rewards and promotions is used in advertising coupons, sweepstakes, games with prizes and gifts with purchases create excitement, and participation encourages customers to build a relationship with the sponsoring product or service. The attraction of getting something “free” or earning “rewards” makes promotions successful. Limited-time offers and entry deadlines add urgency to this advertising technique’s call to action. Here is a reward that I found for Cadbury – 

– Slogans and weasel words are a good advertising technique as they are more commonly used in promotional advertising methods. Along with these catchy slogans, weasel words are also used to attract people towards the products. Here is a slogan used for Kit-Kat –

– Humour is something that advertisers do, a bit of situational humour in the commercial or print advertisements to make consumers buy the product. In this way, the consumers get attracted to the advertisement which brings the product into the spotlight.

– Something that makes us feel good as a majority of viewers opt for purchasing the product, not because they need it, but simply because the advertisement makes them feel good and think differently. This is one of the most common advertising techniques used in marketing.

These are all the advertising techniques that I have looked into which I thought would be beneficial to my idea. By doing this research It has helped my understand more things to include in my project to get more brand awareness and interaction with my product. I will consider all of these techniques when making my product and publishing it the main ones that I feel will have and impact on my idea is the slogan as I will be doing 2 posters and a website therefore it will be able to go on them. The other technique that I want to use for my idea is the contest and rewards as I feel this will attract more of an audience and it will bring my product into the spotlight therefore this will have a good impact on my idea. Finally, the other technique that I want to use is good communication with my target audience and be very interactive as this technique reflects on you as a brand and I want that to be good.

 

This is the book and website I used to help me with this post –

12 MOST COMMONLY USED AND VERY POPULAR ADVERTISING TECHNIQUES

 

Sean Brierley (2002). The Advertising Handbook. 2nd ed. New York: Routledge. 297.

I will be looking into different fonts that brands use for there packaging and some others that I think are nice that will appeal to my target audience. I have already found some specific ones that I want to take a look at from existing brands and some of my own. (I picked these fonts as they was the most feminine).

The first font that I looked at is Cadbury –

The closest font we can find for Cadbury logo is Brush Script Regular, which is a brush script font designed by Robert E. Smith and published by Bitstream

I picked out this font because it looks hand written in a curvy font which is something that I like and I feel would represent my audience nicely. I also think this font is nice because it’s big and stands out really nice over a plain background therefore it will be easier for people walking by to notice it. Another thing I really like about it is the colour as purple is a feminine colour however if I was to have purple I would pick a much lighter one. I like how all the letters are connected and it’s done professionally and a really fancy font. This is also a serif font with the flicks at the end and above the letters. Overall, I really like this font and I have gained some inspiration for my own idea such as the colour and the curly and curvy font.

The next font that I looked at is Galaxy –

I really like this font, the first think I like about this it is that it’s written in chocolate which really stands out because most names are usually written in a standard font but I really like this as it is different. This font is also in a curvy serif font which I like too because this would appeal to my target audience (Females) I also like how there is a capital ‘G’ then the rest of the letters in a lowercase font attached together. Another think that I like about this font is that it stands out really well as it’s quite glossy and shiny so it catches the audiences eye, it’s also very different than others you see. Another reason I like this font is the two little drops of chocolate at the end of the y although it’s small I still think it’s a nice feature to have at the end. Overall, I really like this font because it’s very different to the other and they thought outside the box but the inspiration I’ve gained from this is the colour of the name because it’s a cool idea and something I will consider for mine.

This next font I made myself –

I like this font because it’s sans serif with the little flicks at the end, I also like how it’s slightly un-neat but it looks really good. Another thing I like is that the words are spaced out, big and bold so it’s clear to read and stands out really nicely. Another reason that I like this font is that it’s very feminine and I feel this font is something that my audience would like. Overall, this is a really nice font however the spacing between the words are what I like the most because it’s easier to read and it makes it stand out more.

This is another font that I looked at –

I really like this font because it’s very spacious between the lettering therefore it is clear and more easier to read. The font is a lot bigger on this but with thinner letters and flicks at the end which means it’s a serif font, this font appeals to women more and is something I am considering for my own packaging. I also like this font because it looks like it will stand out nice on packaging over any colour. This font seems more feminine than the others that I have looked at and I really like it. Overall this is my favourite font so far I think it would look really nice on packaging and I think it would fit my target audience really well however I will still be looking into more fonts.

This is the final font that I looked at –

I like this font because it was on a slant and it was different to all the other ones that I had looked at. This phone is also Serif which appeals to a more feminine audience however I do you like the way it is slanted and I feel this is also quite feminine to and would appeal to my audience. Another thing I like about it is the spacing in the lettering and the size, it’s also quite large so it’s easy to read and it stands out nicely which would be beneficial for it to be on my packaging. Overall, I like this font because of the slant as it is something that is very different to what most brands use on the packaging and this has inspired my idea to maybe do something different like this.

 

Here is some research that I found about why fonts matter and the impact it has on a person/mood –

‘Famous brand logos can often be recognised from the type alone. But what you can see is just reduced down to just a fragment of the logo and you will still know instantly what the brand is. This is because your brain is a pattern matching machine you compare what you look at to things you have seen before and catalogued in your mind. Once the logos become familiar you no longer need to read the words to know what they say, because you recognise it by its shape.’

‘Type appears right in front of your eyes and it is clear for you to say. It is your choice not to pay attention to it consciously and to focus on reading what the words actually say. The type itself is transmitting plenty of information, but is communicating it directly to your subconscious.’

Fonts and there meanings –

Serif

Serif fonts are identifiable by the small lines on the edges of letters (called serifs) that make the font easier to read in print. Fonts in the Serif typeface include Times New Roman, Georgia, and Book Antiqua.

Sans Serif

Sans serif font letters don’t have a serif attached to them, so they display more clearly on websites. Fonts in the Sans serif typeface include Arial, Verdana, and Helvetica.

Script

Fonts in the Script typeface are meant to imitate the fluidity of human handwriting. Fonts in the Script typeface include Comic Sans, Kristen, and Lucida.

Modern or Display

The modern typeface is characterised by variance between thin and thick bold lines in the lettering. Fonts in the Modern typeface include Impact, Rockwell, and Agency.

Monospaced

Monospaced fonts have larger spaces between each letter and were designed to look like text was written using a typewriter.

Fonts in the Monospaced typeface include Courier, Consolas, and Monaco.

 

Serif fonts were rated as “stable,” “practical,” and “mature.”

Sans serif fonts didn’t receive any particularly positive or negative personality associations.

Script fonts were perceived as “feminine,” “funny,” and “casual.”

Modern fonts were categorised as “masculine,” “assertive,” and “coarse.”

Monospaced fonts were called “dull,” “plain,” and “unimaginative.”

 

Reflection

After looking into different fonts and why they matter I have gained lots of inspiration and ideas for my own font for my packaging. The inspiration that I have gained from looking into these are using us a refund as they appeal to a more feminine audience, I like the use of the spacing in the lettering as I feel it looks more clearer and stands out a lot more over the background, another thing that has inspired me is the slanted lettering I feel this appeals to women a lot more as it seems more curvy and fun. Another thing that I like is the use of a capital at the front and lowercase letters after that I feel it looks more professional and it’s something I will consider when creating my own font. The research that I have done has also inspired me as when the name of product is show over and over again people will recognise it and I want that for my product/company therefore I will post more on my social media about it so when it is published people will know what it is and look at it. I was also impacted by the meanings of the different fonts this will have an impact on my planning and productions as I want a font that represents my audience and something that is clear and stands out therefore this is something that I am going to do. Overall I am really happy that I have looked into these fonts and I have gained lots of inspiration from them and hopefully this will help me in the future for my product and production.

 

Here are the books and websites that I used to help me with this blog –

HYNDMAN, S.

Why fonts matter

“Maslow’s hierarchy of needs is a motivational theory in psychology comprising a five-tier model of human needs, often depicted as hierarchical levels within a pyramid”

“Each of us is motivated by needs. Our most basic needs are inborn, having evolved over tens of thousands of years. Abraham Maslow’s Hierarchy of Needs helps to explain how these needs motivate us all. Maslow’s Hierarchy of Needs states that we must satisfy each need in turn, starting with the first, which deals with the most obvious needs for survival itself. Only when the lower order needs of physical and emotional well-being are satisfied are we concerned with the higher order needs of influence and personal development”

Physiological needs – these are biological requirements for human survival, e.g. air, food, drink, shelter, clothing, warmth, sex, sleep.
If these needs are not satisfied the human body cannot function optimally. Maslow considered physiological needs the most important as all the other needs become secondary until these needs are met

Safety needs – protection from elements, security, order, law, stability, freedom from fear

Love and belongingness needs – after physiological and safety needs have been fulfilled, the third level of human needs is social and involves feelings of belongingness. The need for interpersonal relationships motivates behaviour
Examples include friendship, intimacy, trust, and acceptance, receiving and giving affection and love. Affiliating, being part of a group (family, friends, work).

Esteem needs – which Maslow classified into two categories: (i) esteem for oneself (dignity, achievement, mastery, independence) and (ii) the desire for reputation or respect from others (e.g., status, prestige).
Maslow indicated that the need for respect or reputation is most important for children and adolescents and precedes real self-esteem or dignity

Self actualisation needs – realising personal potential, self-fulfilment, seeking personal growth and peak experiences. A desire “to become everything one is capable of becoming”(Maslow, 1987, p. 64)

 

Maslows will be applied to my work as my chocolate bar will be affordable and I am appealing to a more lower social demographic audience, my chocolate bar will not be luxury and I don’t want it to come across that way and example of this is lindt it looks posh and luxurious and appeal to a more middle class demographic audience and I don’t want my chocolate bar to look like that therefore I will be going for designs that reflects and engages my audience. Another way Maslows will be applied to my idea is esteem, I want my audience to feel confident when buying my product and that it isn’t above them or to good for them like a luxury chocolate bar, I want my product too look affordable and attract my audience to buy it therefore my campaign adverts such as my posters will attract my audience and make them feel like the can purchase it, it will be inviting and not look to in your face and that it doesn’t appeal to them and they wouldn’t be able to afford it. All this will be applied to my idea and production and hopefully my audience will like and interact and feel confident looking and buying my product.

 

Here are the websites I used to help me understand Maslow’s Hierarchy of needs –

Maslow’s Hierarchy of Needs – BusinessBalls.com

In-text: (Businessballs.com, 2019)
Your Bibliography: Businessballs.com. (2019). Maslow’s Hierarchy of Needs – BusinessBalls.com. [online] Available at: https://www.businessballs.com/self-awareness/maslows-hierarchy-of-needs/ [Accessed 31 Mar. 2019].

I will be looking into existing chocolate bar brands company websites. I have decided to look into this as I will be making a website of my own therefore I would like to get some inspiration as to what I can do to make mine stand out and some tips and ides that can help my website too. I will be looking at 4 websites in total of the biggest chocolate bar brands which are Cadbury, Lindt, Guylian and Ferrero I picked these because they had the most interesting websites and they stood out to me the most.

The first website that I looked at is Cadbury’s. This website was really fun to look at as it was really detailed and had a lot of information on the first page. At the top of the page you have the brand name which is Cadbury in the iconic gold swirly font which is brand awareness, this name is also on all the chocolate bars they make too.  We then see the categories in a bright clear white font so that it stands out over the iconic purple background, the purple background is also used for the dairy milk chocolate bar and many others and this purple colour is owned by Cadbury’s and no one else is allowed to have it. At the top they also have there social media which is also a really good idea to have because instead of people looking for it they can just click straight on the icon and get directed to the page very easily, this is also in white too which makes it stand out more too. As we move a bit further down we also see the iconic milk glasses, this is used on the dairy milk chocolate and many others. This logo is very recognisable and as soon as you see it you know it is Cadbury’s. The milk glasses are pouring into a happy face this might mean if you have the chocolate or browse through it you will get enjoyment out of it. The next screenshot is on the main page however it was slide back and fourth, they are advertising personalised chocolate bar packaging with your name on or whatever you want, this is a good idea at this time because it is nearing easter and it would be a fun and good personalised girt to have. I also think updating and putting new content on the first page is a good idea because it is something your audience instantly sees and gets attracted too. As we scroll to the bottom we find all of Cadbury’s products which you can slide across and click which one you want to view this is a really good idea and is something that I will consider when making my own website. You don’t get to see all the products however you do get to see the most popular ones then on the categories at the top you can view them all.

Overall, I really like this website because they went with the colour scheme of Cadburys which is instantly recognisable. They use there logo on there too which is a really good idea and all the colours stand out on the page nicely. I like how they advertise things close to the time of events on the front page so that it attracts the audience and makes them buy it. Finally, I like how they have there most popular products at the bottom of the page too as they are really big and stand out really well. I have gained a lot of inspiration from this website and I have taken a lot of tips and ideas that should help me with my idea therefore I am happy that I looked into this website.

 

 

 

The next website that I am looking at is Lindt at the top of the page we see the company name in the iconic gold font that they use on there chocolate and packagings it is also over there blue background which is too iconic and it is only allowed by the lindt company. They also included there categories at the top which is easily accessible to there audience such as there products and how they became lindt. Under the category section we see them advertising the iconic lindt east bunny as its easter time, this is a good idea because they know people will be shopping for easter stuff therefore they will have this at the front of there website so it attracts there audience. It also says that you can have a personalised ribbon around the chocolate bunny which will also gain there audiences attention even more. This is an advertising technique as it gains more revenue and attention to there brand. When scrolling down a bit more we see there social media pages this is a good technique as it attracts people to click on it and follow them and they also stand out as it bright and eye catching. As you scroll down onto the final part you can click on the pictures which are visit the chocolate shop, the range of chocolate, favourites and much more. This is a good idea because they use good quality images to show there products and premisses, this will be clear to the audience and eye catching because the chocolate looks yummy. Overall, I am glad I looked at this website because it is a lot more different to the Cadbury one we looked at. This website seems to include more good quality images of the chocolate which is eye catching for the audience which is something I would like in my website, they use words and colours that make everything stand out look bright and vibrant which I think is a good technique as I feel it welcomes you onto the website more. The use of the social media as well is a good idea too and will be considering having on my own as it looks good and can easily direct my audience to my stuff.

 

 

The next chocolate bar website that I will look at is Guylian. This website looks very professional at the top they have the company name with there slogan underneath which stands out in white writing. When you scan your eyes across to the right we see the categories in a bold white font which stands out really well, these you can hover over and click to load on the other pages. As you begin scrolling down we see the best selling items which have large pictures that are clear and stand out to people scrolling through the website which is a good technique to attract people as the chocolate looks good. The page theme is gold and brown which is the colour that they have for the company and its nice to see them use these colours as they do it on there packagings for there chocolate. As we scroll down further we see how the company began and there is a bit of information on the read more section. I like this idea because it lets the audience know how they began and where everything is done, this will bring some comfort to the people browsing the website. At the bottom we see the social media sites which stand out and a section were you can apply to get news stories on upcoming chocolate or what is going on at the company this is a good idea because people want to feel involved and updated therefore this is a really good technique. Overall, I really like this website however I don’t think it has as much information and images as the other do however I like how the theme of the website represents the chocolate and packaging. I like how they have the company name and slogan on the website as its brand awareness and now when people see that name in shops they know who it is. I am happy I have looked at this website and I have gained some ideas from it.

 

 

The final chocolate bar website I am looking at is Ferrero this is a different website compared to the rest that we have looked at and I was originally going to look at Hershey’s website however the website was down. This website looks quite old fashioned however I do like it, above the website we see the name Ferrero in the gold font which is what you see on all there packagings this technique is brand awareness. As we look further down we see the categories section which shows there products and search bar so that people are able to easily access information and what they search. As you scroll down we see some large pictures with writing next to them which talk about there successes and how everything began I really like this idea because it makes your audience feel involved and they know how the brand has come together and what they have made this is also good informative information too as now people know what they have made and they might go out and buy it. At the bottom we see there best selling products and what they are most proud of which is Nutella, they have a sliding bar that goes across so you can view there best products and this is something that I like the idea of and I think it would be a good idea for my website. They also show the other company’s that they have made such as Thorntons this is so there audience know that when they shop there it is all produced by them. Overall, I am happy I looked at this website because it is a lot different to the other websites that I have looked at however it does look really nice and they have a lot of information and images which I want on my website too. The next idea I have got from this is talking about how the company came about and how it was made I feel like this is a good idea because I want my audience to feel invited and confident in my brand.

 

Reflection

After doing some research into chocolate bar websites I have gained lots of inspiration and ideas for my own. I looked at a variety because all websites for different brands will use different techniques and inspirations for there websites. The first on I looked at which was Cadbury’s was my favourite the ideas that I have got from this was using the colour of there chocolate bar packaging for there website as there audience know when they see this specific colour it is Cadbury’s therefore this has inspired my idea. Another thing that I saw on Cadbury’s page was the logo (milk glass) this has inspired my idea as it also because they use that logo on packaging, print advertisements, tv commercials and many more so this is also instantly recognisable, they have this really big on there website and they have the milk pouring into a face that is happy this also tells there audience that whatever you see this logo on it will make you happy. I really like the techniques that Cadbury’s used and it has inspired me for my idea and website. The next website I looked at that gave me some inspiration was Lindt I really liked this because of there use of good quality images I feel this would have a good impact on my idea as your audience always wants to see what you are bringing out and to be informed about it. Lindt also uses images for upcoming events such as Easter which they show pictures and details about the iconic Easter chocolate bunny I feel this has inspired me to do something like this on my website too, as it’s being up to date and always giving my audience something new. I am really happy I looked at this website because it has given my lots of ideas for my website too. The next website that I looked at is Guylian the inspiration that I got from this website is having there best selling items featured on there front page and how there company began I really like how they have done this because it instantly draws the attention of the customers to the best selling products and make a purchase this also helps increase revenue for the brand. The reason I like how they have how the company began is because people like to see how a company came about and how they have gained there success therefore this is something I will consider for my brand. The final website that I looked at for inspiration is Ferrero I dint really find much new on this website that was different from the others however the did include the other brands/company’s that they own which I really like this is so when people see this and they buy from the other shops they know that Ferrero owns that company I really like this idea and I have gained some inspiration from it however I don’t think I will be doing this. Overall, I am happy that I have looked at these websites and it will make a good impact on my idea when creating my website. I will look back on this reflection on the ones which I have picked out so I can use them for my own.

 

These are the websites that I have used on my screenshots –

CADBURY CHOCOLATE | CADBURY.CO.UK

 

CHOCOLATES, TRUFFLES, AND DELICIOUS GIFTS | LINDT SHOP UK

 

I have been looking into some statistics of advertising so that I am able to find the best platforms to post my posters on and website. I also want to find the best social media to upload giphys and small updates on my chocolate bar coming out. Finding the best social media platforms will help my find the best place to put my work and how much it will be recognised and liked which I want so it reaches a wider target market. Here are some statistics I found on advertising and best placing to post.

I am now looking into social media site statistics and here is some stuff that I found about Facebook –

69% of digital time is on mobile device is the first thing that I found which will have an impact on my project because now I know that over half of the population goes on there phone to browse the internet or social media therefore when I put ads up for my product I know that there is a wide range of people out there that can view it. Another thing I found is the most important social media platform this is very important research that I found, this shows that the most useful platform to advertise on is Facebook than any other social media platform. It was rated the most important to have for marketeers therefore this is something I will consider getting when it come to my social media production. I found a small fact which is that 22% of the population uses Facebook that means there is around 1.75Billion people using Facebook which is a huge amount therefore this would have a good impact on my page as I know a lot of people are on Facebook that would probably enjoy something like my product. Next I found some demographic statistics, this was a really good thing to look into because I am aiming my product at women therefore finding out this information is really helpful for my idea. On here it says 83% of women use Facebook which is a lot however 88% of people are 18-29 who use Facebook which is the age range I am aiming at therefore this information is very helpful and will help me in creating my website. Another statistic that I looked at is the best time to post on Facebook, I looked into this because you want to have the most reactions to your post and have people viewing them therefore I thought this would be good to look into and I found that the best days to post are Thursdays and Friday between 1pm and 3pm therefore this has helped my idea because I now know the best times to post everything and get better interactions to expand my brand. Overall, looking at the statistics of posting and using Facebook the results are really good therefore I will consider using this for my idea.

 

I am now looking into Twitters statistics and this is what I found –

I have found some helpful statistic information about Twitter, I have chosen to look into this because this is another form of social media I want to use for my idea therefore I’ve decided to look into it to see if it would be beneficial. The first piece of research I found is 31% of people are likely to recall what they saw on Twitter therefore if people see something that I’ve posted and they like it they might talk about what they have seen to there friends, this is a really good way to expand my brand awareness therefore this is a positive for my idea. The next statistic that I looked at is there is a 50% increases in ad engagements this is a positive because I want people to recognise my brand and view and talk about it and seeing this might have a positive impact for me as my advertisements will reach a wider audience. The next piece of research that I found is that twitter is the 3rd most commonly used social media platform to advertise on according to most brands and marketers. This would be a positive for my brand because I know it is a good social media platform to post my content on, twitter also has ads and a re-tweet button therefore if my post gets shared by people it reaches a wider audience. Some more statistics that I found would be beneficial is that gifs get 55% more engagement therefore if I decide to use Twitter I will post gifs as I know they will get more interaction I also like the idea of gifs as they can move and you can have your own content on them. The final piece of information that I found is that over 300 million people use Twitter which is really good as I know that my target audience will be using it and my post will definitely get some engagement if the right content is there that people like. Overall, looking at the statistics of Twitter this could have a good impact for my brand if I decide to create an account and post on there, therefore this is something that I will consider.

 

I am now looking into Instagram statistics and this is what I found –

I have found some helpful statistics about Instagram to help me find out a little bit more about there social media. The first thing that I found is people like 4.2Billion post each day this is really good as I know that Instagram has a lot of active people on there who are interactive with posts and this would be beneficial for me as I want people to be aware of my brand and be interactive and viewing my posts. Another piece of research I found helpful is that most Instagram users are under the age of 35 and this is the age group I am aiming my idea at finding out this gives me more confidence that everything that I might post if I get it will be viewed by my target audience however there will be some older people that see too. Another piece of information I found is that 500 million people use stories everyday, this shows that stories do work and they are good to interact with people and that is what I want to be with my audience and to tell them about upcoming events and stuff about the new chocolate bar. It also says that a third of most viewed stories are created by brands/businesses this also tells me that it must be helpful to there brand and promoting there products. Finally, the last statistics that I found is that 1 billion use Instagram every month this is a huge amount and over 500,000 of them follow brands and businesses. This means that people do enjoy seeing stuff about brands and it is interesting to them also I feel like many of them will like chocolate therefore this would be beneficial for me as people would like to see stuff about and new chocolate bar. Overall, looking at the statistics of Instagram this would be one of the best social media sights to use for my product however I will have to make a decision as to which social media sights would be the most beneficial for me and can get me good brand awareness.

Reflection

After doing some research into the statistics of social media sights which is Facebook, Instagram and Twitter. I have found a lot of positive results which will help me how I post on social media. As I will be making some social media accounts I wanted to find the best ones to post on and after I did some research I found that these select 3 are the best according to most brands therefore I decided to find some statistics on them and research. For Facebook I found lots of positive statistics and that it is one of the best to advertise on according to brands and it has over 1 billion people using it therefore I now know it has a lot of active people on it and this would have a positive impact, I also found that most people who use it are aging from 16-35yrs which is who I am aiming  my product at therefore this is another positive thing for my brand as when I post I am more likely going to get views and likes from the audience who I am aiming at. The next social media sight that I looked at is Twitter and this was the third most popular sight to advertise on I found lot of good statistics which are that a lot of people talk about what they saw on Twitter this is good because if I post something and it gets lots of interactions and likes they could talk about it to there friends which will be raising more awareness to my brand some more good information that I found is gifs get a lot more interaction than anything else therefore this will be something that I will post on there if I decided to get it. The final thing that I looked at is Instagram this is the second best social media to advertise on and I have also found some good statistics from this that stood out to me is that 4.2Billion post are liked each day this would be a positive for what I post because I know that I will get a couple of likes which I want as it helps create brand awareness. Another this that I found is that over 500million people post stories each day and brands this is some good information that I found because brand use stories to interact with there customers and to show new products and talk about stuff therefore this has shown me that it is a good thing to do and I can get positive results out of it. Overall, after all these statistics that I found which are all positive I have decided to use all these social media sights for my product so I can advertise it. I now know more about the different social media sights and what can benefit me.

 

31 ADVERTISING STATISTICS TO KNOW IN 2018

 

22+ INSTAGRAM STATISTICS THAT MATTER TO MARKETERS IN 2019

In-text: (Hootsuite Social Media Management, 2019)

I have been doing some research into how brands advertise on social media the first thing that I looked at is some tips and tricks about advertising on social media. I chose to look into this because I will be advertising my chocolate on social media therefore I would like some help on how to improve my idea and what I can do to reach a wider audience.

Here are some tips that I found for Facebook, Snap Chat, Twitter and Instagram –

First tip – Social Media ads you need a small budget to get these and you are able to post content out and they will pop up through post when you are scrolling. These are a good way of advertising because it reaches a mainstream audience, these ads are mainly good on Instagram they have a large amount of users to aim at. Here are some statistics that I found for people using Instagram –

From looking at these statistics from Instagram this is a really good place to advertise and It would be a good place for me to start my social media account for my chocolate bar as I am aiming to 16+ and it says people that age use it very often therefore I will be able to get viewers and my target audience looking at my adverts. There is also more females than males looking at advertisements worldwide which also has a good impact on my idea too.

The next tip is – More engagement with your audience this will have a big impact for you and your brand because it makes them feel included. A good thing to know is what they are looking for as it will give more of an insight of what they are interested in which you can use in future advertisements. Knowing what your audience likes and wants gives you ideas and to make that stuff in the future for example if your audience is asking for a peanut butter chocolate bar and it because a big this that a wide range of people in your audience want they you should consider doing something like that and making it, this will also make your brand more mainstream because people know you will listen to them and take ideas. This can mainly be done from ads that you post on twitter and Instagram as people can react, re-tweet and comment, this will also get more activity on your ads too.

Next tip – Promoting content on more social media platforms, by doing this you are reaching a more mainstream audience as people don’t always use one specific social media by repurposing your content this will give a whole new audience a better chance to discover and consume your existing/content. there are many different social media platforms that you can advertise on such as twitter this is a very big site and many people use it here are some statistics I found about twitter and why it would be a good advertising platform for brands –

These are some of the good statistics that I found for Twitter, This would be a good advertising platform mainly because when someone re-tweets something other people can re-tweet it too therefore it expands over a wide audience. Ads also pop up before videos and in the feed therefore it will be viewed by anyone who accesses Twitter at that time.

Another tip is – Hashtags this might only seem small but they are very useful, you find these on many different social media platforms such as Instagram and Facebook. Hashtags help people find useful and relevant content however they can be used to build up communities of fans. An example of hash is if you post something such as a chocolate bar and but Hashtag-CamarelloChocolateBar Is So Yummy – then people go out and buy the chocolate bar and they post a picture of it and put Hashtag-CamarellochcolateBar it will create a bag of that hashtag and make a small community of people who like it and when it gets posted more and more your community of people will expand. This is a really good idea for people advertising there brand as you can bring more and more people together to talk about it.

The final good tip I found is – Using stories to your advantage this is a really good way to show your audience your product, do announcements and talk to your audience. By using stories on Instagram, Facebook and Snapchat you are able to post something that all your audience who is following you can see, this is also a good way to inform your audience of any news that might not need to be posted via picture or status and you are able to do it quick and easy and not interfere with anything on your feed. Stories are used by many social media sights therefore you can access them when you need to and there are no restrictions and you can post anytime. Finally, stories allow you too click links and ads so if I wanted people to go to my page of a new chocolate bar I used made so you can purchase it, I would be able to put a link on there that my target audience could click on to take them too that page.

 

These are all the main tips that I found about what you can do to advertise better on social media these also go for small business starting up too and this is what i’m doing I will now be looking into why brands advertise on social media and why it’s a benefit for them and why is social media marketing and advertising on social media so important so here are a couple of main ones that I found –

Brands need to be active on social media to build relationships with your audience –

“It can be a challenge when you’re first developing your social media marketing strategy. A lot of companies instinctively take a hard sell approach, inundating their followers with discount offer codes, new product announcements and customer reviews. Then, when the account only brings in modest traffic gains, they assume social just isn’t a good fit for their brand.

When you stop seeing social as a way to pitch your customers and start seeing it as a way to connect with them, it can transform your brand. You help customers by answering their questions, entertaining and informing them with relevant content and even forming bonds over shared interests.

You’ll build connections with industry leaders and influencers, providing great stories for reporters, top notch products for promoters and interesting topics for experts to share with their followers. Over time, you’ll become more than a brand — you’ll become a part of a community.

And that comes with serious ROI. If you’re following social media marketing best practices, you’ll get a ton of exposure. That exposure brings in new leads. Over time, those leads become followers, followers become customers and customers become dedicated brand promoters, continuing the cycle.”

You can find more potential customers –

“Social media marketing enables you to search out customers looking for information related to your product — even if they aren’t familiar with your company.

For example, on Twitter, you can use Hootsuite to set up streams, following specific keywords related to your industry or products. When you spot people tweeting about those products, you can direct them to your site, or explain how your product can address their needs.

This strategy can also be valuable for customers who tweet about your brand, but may not be familiar with a new product or use case. By reaching out to them with new information, you can not only influence a sales decision, but also show customers how your brand is growing to better meet their needs.”

Social media marketing establishes you as an authority in your industry –

“By answering questions, giving advice and sharing relevant information, you can show your leadership.

If you use this strategy regularly, it can greatly increase your brand’s reach. Your answers to common questions will come up in Google search, as well as in particular social channels. Other users will start to retweet or share to your posts or refer friends and colleagues to your social media team when they have questions. And new leads, impressed with your helpful information, will be more likely to visit your site and purchase your products.”

Brands need to build brand loyalty –

“It’s easy to understand why: when you’re engaging the public on social media, you’re building connection and rapport. You’re taking the time to provide your followers with useful information, help and entertainment, without asking for anything in return.

That shows customers you value them, not just as a source of revenue, but as people. Customers will begin to see you as an entity that cares about them, and has values, personality and vision. And in a competitive market, that can make a huge difference.”

 

Reflection

After doing all this research into how do brands advertise on social media I have gained a lot of ideas and research that can help me. I will be doing some advertising on social media and this has helped me understand what I need to do. The most important research that I have found is that being interactive with your customers is really good and has a positive impact on your brand and that is what I want to do. I also found that using Hashtags and @ symbols helps advertise your product more and reaches a wider community therefore this is what I will do to help my idea. The final tip that I found out what brands do frequently is post a lot as its being interactive with there audience and keeping them up to date with everything that is going on therefore this has inspired me to do the same with my social media websites as it will help with my brand awareness and make people aware of it. Overall, this research will have a good impact and my social media sites and it has given me a wide range of ideas as to what I can do, I will keep looking back at this blog when creating my sites so the research into brands and how they advertise on social media can help me. This research will be helping my idea as I now know how to reach more of a wider audience which will have an impact on my company, it has also helped me develop my idea when I make my social media profiles as I now know better was of advertising my product while reaching a more mainstream audience therefore this research that I have found will be applied to my idea and help me with the production of my social media accounts.

Here are the websites I used to help me in this blog post –

10 BEST SOCIAL MEDIA ADVERTISING TIPS FOR CONTENT MARKETERS

80 Must-Read Social Media Statistics to Know in 2019

 

ARE, W., MENTIONS, M., WRITING, S., PR, D., MARKETING, S., ANALYTICS, G., REBRANDING, W., PACKAGES, C., SERIES, S., MANUAL, S., TRAINING, A., MANUAL, T., MANUAL, S., KIT, T. AND STUDIES, C.

18 Reasons Why Social Media Marketing Is Important For Any Business