Here are my website mock-ups for my first and second page. For my front page I did something simple as I dint want an over crowded first page with lots of text and images on it so I decided to go with this (First scan).  On my first page I featured my company name (Delight) in a light purple serif font however it is in capitals so that it stands out more and it is easier to read, underneath the title will be a stroke which will be hand draw to fit nicely underneath the title this will be done just too add a little more detail to the front page. At the bottom you will see my social media sights for the chocolate bar this will be featured on every page so that you are able to access it easily, these will be social media icons at the bottom not letters.

The next picture is the next page of my website this will include my company name at the top of the page so that it stands out nicely put doesn’t take up a lot of the page so that the rest of my stuff can be featured. Underneath that you will see the categories for my website such as contacts, about the company and much more, by using a categories people will be able to click the section they want to look at easily then be directed to that page I will have a font that stands out too so people can easily see and read it. Under the categories on the home page will include the new Chocolate Bar – Caramello I want this to be featured straight away because it will instantly attract my audiences attention as they will look and want to try it, there will also be an image of my chocolate bar featured next to this text too. I will be featuring the word ‘new’ as it is a buzz word and people will be attracted to it therefore it will engage my audience. On the right hand side of the page you will see me featuring the new contests this will also be to engage my audience there will also be a link to the contest. Finally in the bottom right will be my logo I want to feature this because after I have looked at other chocolate bar websites they all include there logo for brand awareness so that when people see it in the shops they know it’s them therefore I want to do this for brand recognition.

Reflection

Overall, I am really happy that I created a website mock up design for my chocolate bar as now when I begin my production I will be able to look back at this to see where I have placed things and how I want everything to look however this might change if I gain more ideas. For this mock-up design I have used inspiration from the other websites that I have looked at in my research therefore they have been very beneficial to me. I decided only to do these 2 website pages as I’m still think on how I want the others to look however I will update on the designs on my production. So I am really glad I have made these mock up designs for my website and hopefully they will be some useful to me and I will address any changes in the future.

These are my logo designs I decided to only do 3 as I felt after doing my research most company’s only had simple logos and there wasn’t much detail going into them so here are 3 logos that I made a mock up of.

Logo 1 – This was a circle logo with caramel dripping down in the circle, underneath the caramel we see the name Caramello in a pink serif font and a handwritten stroke under the name. The background of this logo will rather me in a light cream colour or a nude so that everything else can stand out but the colour also still represents females as it’s a feminine colour.

Logo 2 – This was a simple logo of just the name in a pink serif font with a handwritten stroke underneath, this was a very simple one however I do like it because it isn’t to busy and overcrowded

Logo 3 – This was my most simplest of logos, this is a chocolate bar with a bite taken out of it with the name of my new chocolate bar in the middle in a pink serif font I really like this as it shows that my product is a chocolate bar but I feel like it’s to simple however this is one of my designs I have done from gaining inspiration looking into logos

Reflection

Overall, I am glad that I created some mock up designs for my logo and I have narrowed it down to the top 2 as I really like them both so I will create them in photoshop to see how they both look then get feedback from my audience to see which ones they prefer. Although I only made 3 mock up designs I feel like that was enough to create my own logo and I am really happy with the ones that I have made. I feel like after doing these I am ready to do my production on my logos so that I can put them on my website.

This is my social media schedule planning, I choose to this because I want my posts to go out at certain time when I know most people will be active on social media, I know some several times when it is best to post after the research that I did on social media statistics the times that most of my post go out are at 5:00pm this is when most people sit down and rest after work, school or waiting for tea therefore this is a time that social media is most popular and has a lot of active people on there therefore this is when I will post my main things such as the posters and logos. For my other post these will go out at 9:00am and 2:00pm I picked 9:00am because thats when most people wake up to go to work or school these post will mainly go out on a Monday too as thats when work days and school days start, I feel by posting at 9:00 people will be really active as most people check social media when they get up therefore this is when some of my post will go out. Ive also decided to put some of the post at 2:00pm this was one of the most common times people are on according to the statistics that I looked at therefore I have scheduled some of my post to go out then  as I feel this will also be a good time to get more interactions. Overall, these are the dates and times they will go out on, some have already gone out however some of them haven’t and these are the dates I have picked.

I decided to do some research into why time management was beneficial and I found some good points..

Improves Time Management

Scheduling systems are designed to help you keep on top of everything you need to get done. Rather than wasting valuable time writing and rewriting lists on a notepad, why not keep track online? Online task management software quickly shows you what is on your list for each day and what is coming up in the near future. In addition, you can reassign projects to different days or even different staff members. This allows you to use more of your time getting stuff done and less just making lists and planning.

They Prepare You for Unexpected Problems 

A good plan should also identify the possible risks and challenges. When you’re properly organised, it’s easier to predict the problems that may pop up during a project. Thus, it’s much easier to craft contingencies.

Progress is Easier to Track

Once you’ve determined your goals and tasks, together with its corresponding schedule, it’s easier to determine where your company currently stands. Progress tracking is possible since you now have benchmarks to compare with.

Reflection

Overall, doing this scheduling has really helped me keep on track with everything and not get flustered with work, I will be able to put everything out on time with ease and reach a wider audience I am glad I did my research into advertising and social media statistics because it has helped me engage a wider audience and get more views on my post which I have already published. My research into why scheduling is so important also helped me as I am now able to track everything easily and improved my time management and not waste valuable time when posting as everything was all ready to go.

Here are some mock-up product ideas that I made, I did 4 so that I was able to make one and make some improvements or just use different colour ideas.

BAR 1 – For the first one I drew a simple bar design however I did a caramel drizzle above it dripping down to the text. The name of my chocolate bar will be featured in the middle of the packaging and this will be in a pink serif font and in capitals so that it is easier to read and it stands out more, the pink serif font will be used as pink is a feminine colour and a serif font is also used to represent females. The packaging itself on this one will be in a cream colour so that it helps everything else stand out and its still using feminine colours.

BAR 2 – For my second chocolate bar packaging I decided to put the name of my chocolate bar a the top of the packaging this will also be in a pink serif font too as it represents females. Underneath the name we will see the tagline – its a sweet sensation I decided to put this on the packaging to see what it would look like and I think it looks really nice, this is also brand awareness too as my audience will instantly recognise the tagline. Under the text will be a stroke of caramel I will have this as my chocolate bar will have caramel inside it and the name of my bar is Caramello. For the packaging colour I have picked a light blue as this is a soft baby blue colour which is very feminine this colour will also make everything stand out too.

BAR 3 – For my third chocolate bar at the top I used the caramel drip above the name I really like the idea of the caramel being used on the packaging as my bar name is called Caramello and there will be caramel in my chocolate bar. Under the Carmel I will have my name of the car in a pink serif font this will also be in capitals too because it helps the text stand out and it will be easier to read. Underneath the title will be the tagline I have put this on the packaging to see how everything looked together but it looks quite untidy however I will create this bar on Photoshop too see how it actually looks. The packaging colour I have picked for this one is a light purple which is also a feminine colour this will also make everything stand out and its a feminine colour.

BAR 4 – For my fourth chocolate bar I used the caramel drizzle on the packaging again however this time I decided to have it dripping over the name of my chocolate bar which is in a pink serif font as its very feminine and as my audience is women I thought this would be a good idea. I like the idea of the caramel dripping over the title as its different to what you usually see. Underneath I also added in the tagline too as its brand awareness there was also a good amount of unused space therefore I put it there. The packaging colour for this one is in a light cream colour as this colour will make everything stand out too also its a feminine colour.

Reflection

Overall, I am really happy that I created these designs for my packaging as I now have a better understanding about how I want everything too look. My favourite one so far is the bottom one because I like how the caramel drips over the name as it something different that you don’t usually see on  chocolate bar packaging’s. After making these design ideas I have gained a lot of inspiration for my own bar however the only thing that I am unsure on is the colouring however this will come together In my production when I ask my audience what do they think about it. I am really happy that I made these and I new feel more confident in my idea and that I am ready to start my production on it.

Here are two posters that I made, these are what I think that I want my posters to look like I have analysed these on the images that I have posted however I will talk about them here. The first poster we see has the name of the new chocolate bar at the top in a pink serif font, I have chosen to place this at the top because it will catch my audiences eye more and women will see instantly that it I aimed at them therefore this is why I have chosen to place it at the top. Underneath we will see an image of the chocolate bar, this will be in a light yellow packaging with a pink serif font for the name and caramel drizzling down on the packaging, I have chosen to have the image pf my chocolate in the middle of my page so that its easy to see and it stands out really well so that people can view it clearly. For the background I have picked a light pink or a nude/peach I am not to sure what to have right now but as this is an idea of what I want it too look like these are the colours that I thought would look the best, I also think having these colours will represent my audience more and make everything stand out on the page. The final thing I have on my poster is the tagline at the bottom I feel this was relevant to have because it is brand awareness so when people see it on my social medias then they see the posters they will know who it is, I also thought it looked really good at the bottom of the page as its not the most relevant of things therefore it should be seen last. The tagline also uses some alliteration too and the words sweet sensation females will like too.

This is the next poster that I made, this poster will come out first as it is advertising the ‘New’ chocolate bar, this poster will be to grab my audiences attention which is something that is key for the success of my chocolate bar. At the top of the poster we  see caramel drizzling down from the top of the page, I thought this was a really good idea because there will be caramel in my chocolate bar and the name of the chocolate bar is Caramello. The next thing we see is ‘New’ the is a buzz word and will attract my audience too the poster because they will want to know what it is, all this will be in a pink serif font as its  feminine and will represent my audience. The text will be in big lettering over the poster so that its easier to read and stands out really well. Under the text will then feature my chocolate bar this packaging will be in light yellow with pink serif text and caramel drizzling over, on this packaging will be the tagline – its a sweet sensation I have done this too see if it was better on the packaging compered to the other one which was at the bottom of the poster. The background of the poster will be in a light peach/nude colour as this will help everything stand out and it will be a feminine colour which will attract my audience.

Reflection

Overall, I am  really glad I did these mock-up designs of how I want my posters to look like because now I have a better understanding of the placing of everything, colour and text so that everything stands out and its clear for my audience to see and read. Although these might not be exactly how my posters will look in the end of my production I will constantly reflect back on any changes made and why. After researching into existing posters too this has also helped my put this poster together and were different things should and shouldn’t be featured to help me engage with my audience to look at the posters. I feel like after creating these posters I have a better idea of were my idea is at and that I am ready to start my production, I now have these too look pack at and understand why certain things need to be in certain areas and if anything needs to be changed.

Here is my chocolate bar name I picked this myself without asking any of my audience as I wanted my own name as it will be my own created chocolate bar. I had done some research into existing chocolate bar names first which I got a lot of inspiration from however I decided to make my own. I personally enjoy caramel chocolate bars and this is were my inspiration came from for this name I did have some others however this was my favourite. I felt this name was also very feminine and sounds fun when you say it too which is another reason that I picked it. Overall, I am really happy with my choice of name and I feel it will work perfectly for my audience and the flavour of my chocolate bar.

Here is my company name this is another name that I have chosen myself which I didn’t ask any opinion from my audience. I decided to make my own name for my company as it will be my own project, I picked the name delight as it’s a feminine name and it represents something good and enjoyable which my chocolate bar will be. I feel this is a good company name and it will look good featuring on my poster and website this will also help my brand awareness too having a good company name and it being featured everywhere.

Reflection

Overall, I am really happy with my chocolate bar name and company name and hopefully my audience will too, I have gained a lot of inspiration from the research that I have looked at into existing chocolate bar names and my own inspiration for the love of chocolate. I really feel like my idea is coming along now, now that I have my chocolate bar name and company name and I feel like I am ready to start my production.