I have now finally completed most of my research and contextual research to help me with my planning stages and production stages. I have done a lot of research to get to this point and I am really confident with everything that I have looked into and gained over the past weeks. I have been looking into posters, websites, logos, social media for my research and was really fascinated, I was also looking in detail about these things such as colour connotations, fonts, media language and much more. After looking into these I was inspired to do this for my own productions and this is were I thought about doing a campaign study on a chocolate bar as I really like chocolate and I know many other people do too therefore this is something that I was confident in doing, after researching into advertising and branding that is were I came up with the idea of doing posters, website, social media accounts and logo for my production, this is something I had also done in previous years and I was confident in my decisions doing these. Before all this I needed to pick my audience, this was a hard decision as a wanted to have a specific group of people to advertise at not just everyone, after doing some research I found that there was literally no chocolate bars aimed at women therefore I decided to make them my audience for mine, I thought this was a really good idea to do as it was something different that hadn’t really ever been done so I took the opportunity to make a chocolate bar aimed at women. After all this research and contextual research I am finally ready to go onto the visual side such as planning and production, I am really happy with my idea and it has all come together really well and I hope to produce something really good.

My final productions – Campaign for a chocolate bar aimed at females – 2 Posters, 1 Website, 1 Logo and 3 social media accounts